Loved by a Billion: How Singular Focus Builds Iconic Brands
₹499.00
Loved by a Billion: How Singular Focus Builds Iconic Brands
Specifications
- Language:ENGLISH
- Format: PAPERBACK
- Pages: 176 pages
- ISBN-13: 9789365475623
- Item Weight:
- Dimensions: 216x140
- Genre: Business and Economics
Description
Why do some companies become household names while others disappear without a trace?
In Loved by a Billion, entrepreneurs Dheeraj Gupta and Laura Ries along with Neeha Gupta reveal the power of clarity, consistency, and positioning in creating enduring brands and legacy enterprises.&nb
Dheeraj Gupta
Dheeraj Gupta is an Indian businessman credited with establishing the country’s largest homegrown burger company Jumboking. He is India’s most vocal advocate for franchising and has pioneered the ‘start smart, grow fast’ program, inducting millions into a safer pathway to prosperity. An avid reader of business books, his approach to brand-building was shaped by Al Ries’ best-selling book Focus. Gupta is considered a leader in the Indian restaurant industry, being one of the first to establish Indian-origin QSRs as an independent category. His passion and single-mindedness have inspired many e
