Specifications
- Language:ENGLISH
- Format: HARDCOVER
- Pages: 173 pages
- ISBN-13: 9788194954842
- Item Weight: 200g
- Dimensions: 23.6 x 15.9 x 1.4 cm
- Genre: Business and Economics
Description
How to stimulate innovation in your organization as a constantly ongoing process? How to bridge the complementary skills that exist in your organization? What leads to an integration of mind, matter, image and identity? Design: A Business Case can lead you to the answers of all of this and more. It combines the intellectual frameworks of Design Thinking, the operational and implementing mechanisms of Design Management as well as the skills of Design that embody these two. Design Thinking insp
Brigitte Borja de Mozota
Brigitte Borja de Mozota is one of the world's most prominent scholars in design management and author of the reference book Design Management Using Design to Build Brand Value and Corporate Innovation. Currently, a consultant as well as professor and supervisor of MBA 'managing by design' theses, she concentrates on missiondriven projects and to develop tools to help understanding the value of the design industry and designdriven innovation, as well as on leadership challenges in economics.
